Creating a Brand Identity

What do you stand for? Why do you exist? How will customers perceive the experience of working with you or buying from you? Your brand identity says what you do and who you are, and if done right, it will instill faith in your customers that they can trust you.

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Return On Advertising Spend, (ROAS)

Return On Advertising Spend, (ROAS)

Return On Advertising Spend, (ROAS)? There are many metrics that you can use to measure the effectiveness of your social media campaigns. One such metric is the return on advertising spend (ROAS), a marketing metric that measures the amount of...

Creating a Brand Identity

Creating a Brand Identity

Creating a brand identity takes more than just a clever logo and a clever name. Your brand is everything–the way you sound, the way you feel, the way you work, even the way you look. Your brand identity is the impression you make on your customers...

SWOT Analysis

What is a SWOT Analysis

What is a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis? The term stands for the evaluation of factors internal and external to a business, organization, or other institution. A SWOT analysis is a valuable method to determine how to...

Brand Voice

Defining Your Brand Voice

Do You Know Your Brand’s “Voice?” No, I don’t mean the literal voice of your CEO (although that would be an interesting experiment). I’m talking about your brand’s overall style of communication. Defining your...

Components of IT Infrastructure

Components of IT Infrastructure

The hardware, software, and networking are the three main components of the Information Technology (IT) infrastructure. Each of these components is essential for the IT infrastructure’s smooth, effective, and continuous operation. Let’s...

Social Engineering Attacks

An Introduction To Social Engineering Attacks

In the context of information security, social engineering is the art of manipulating people, so they share confidential information. Social engineering attacks are often successful because the victims do not recognize them as a security threat...

Webmaster Responsibilities

What Can a Webmaster Do For Your organization?

Have you ever wondered about the role of a webmaster? A webmaster is one of those behind-the-scenes roles with a website. They may not get the glory, but they’re still an essential and integral part of maintaining and enhancing an online property...

Marketing Mix 4 P's

Marketing Mix: The 4 P’s of Marketing

In business, four words have long been used as the foundation for marketing plans and beliefs: product, place, price, and promotion (Marketing Mix or 4Ps). As a small business owner or aspiring entrepreneur who wants to grow your business, you need...

Marketing Personas

What Is A User Persona & Why Do I Need One

User Personas are imaginary characters created to define a realistic group of users based on generalized characteristics. Personas come in handy when designing new features or ways of engaging with your customers because they help you empathize with...