Marketing is important because it allows you to strategically share your products and services with a niche audience. Marketing is a critical factor that can make or break your business. As a marketer, you will work to increase the awareness of your...

Creating a Brand Identity
What do you stand for? Why do you exist? How will customers perceive the experience of working with you or buying from you? Your brand identity says what you do and who you are, and if done right, it will instill faith in your customers that they can trust you.