In business, four words have long been used as the foundation for marketing plans and beliefs: product, place, price, and promotion (Marketing Mix or 4Ps). As a small business owner or aspiring entrepreneur who wants to grow your business, you need...
User Personas are imaginary characters created to define a realistic group of users based on generalized characteristics. Personas come in handy when designing new features or ways of engaging with your customers because they help you empathize with...
