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Digital Matters Marketing Automation

The Beginners Guide to Marketing Automation

What is Marketing Automation Marketing automation is a blanket term used to describe the software and tools you can use to automate marketing tasks. Marketing automation is a piece of software that makes it possible for your sales and marketing...

Writing Content for the Web

Writing Content for the Web

Anybody can write for the web; after all, it’s just text. Wrong. Producing high-quality content that appeals to your target market (and search engines) is not an easy task. When it comes to writing, most people overestimate what they can do in...

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