Microsoft Clarity Copilot is the AI insights layer Microsoft added on top of Microsoft Clarity, the company’s free behavioral analytics tool. It lets you ask plain-language questions about visitor behavior on your site ("why are conversions...
Google Analytics 4 (GA4) is Google’s current analytics platform, released as the successor to Universal Analytics in October 2020 and made the default for new properties in October 2020. Beginning July 1, 2023, Universal Analytics stops processing...
Microsoft Clarity is Microsoft’s free behavioral analytics tool for websites. It launched in October 2020 and is genuinely free: no traffic caps, no data sampling on standard tier, no paid upgrade to access core features. For small and mid-sized...
