Marketing
Publisher Traffic Collapse: What It Looks Like at Small Scale
The publisher traffic collapse now has its own genre of headline, and nearly every number in that genre was measured on properties…
Tag Archive
7 Posts
Tagged: Analytics
Web analytics is how marketers and product teams turn raw user behavior into decisions. Tag covers Google Analytics 4, Microsoft Clarity, conversion measurement, dashboards, and the practical tradeoffs between data collection, privacy, and signal quality.
Posts tagged Analytics
Marketing
Microsoft Clarity vs Google Analytics 4: When to Use Each
Comparing Microsoft Clarity vs Google Analytics 4 is not a fight to pick a winner. They answer different questions, and most teams…
Marketing
What Is Google Analytics 360? The Enterprise Tier of GA4, Explained
Google Analytics 360 is the paid, enterprise tier of Google Analytics 4. It is the same GA4 you already know, running in…
Marketing
What Is Crazy Egg? Heatmaps, Recordings, and A/B Testing
If you have ever watched your traffic numbers climb while your conversions sat perfectly still, you have felt the gap that page-level…
Artificial Intelligence (AI)
Copilot in Microsoft Clarity: AI-Powered Insights for Your Site
Microsoft Clarity Copilot is the AI insights layer Microsoft added on top of Microsoft Clarity, the company’s free behavioral analytics tool. It…
Marketing
Google Analytics 4 (GA4): What’s New and How It Works
Google Analytics 4 (GA4) is Google’s current analytics platform, released as the successor to Universal Analytics in October 2020 and made the…
Marketing
Microsoft Clarity 101: How the Free UX Analytics Tool Works
Microsoft Clarity is Microsoft’s free behavioral analytics tool for websites. It launched in October 2020 and is genuinely free: no traffic caps,…