Brand Strategy is the process of developing the brand identity for your company. It encompasses many processes, channels, projects, and people that guide your organization’s efforts to achieve its goals.
Creating a brand identity takes more than just a clever logo and a clever name. Your brand is everything–the way you sound, the way you feel, the way you work, even the way you look. Your brand identity is the impression you make on your customers...
Do You Know Your Brand’s “Voice?” No, I don’t mean the literal voice of your CEO (although that would be an interesting experiment). I’m talking about your brand’s overall style of communication. Defining your...
Color is an incredibly powerful element. It can evoke emotion, influence attention, and even affect the way people perceive your brand. If you want to create a memorable impression with your audience, choosing the right brand color has a big impact...
A logo is an integral part of your organization. Your logo helps you communicate your brand identity to the world. It gives consistency to what you do, allowing people to easily recognize you in whatever medium you use it in. It helps define who...
