Google Analytics is Google’s analytics platform, currently in its fourth iteration (GA4) since the sunset of Universal Analytics in July 2023.
Google Analytics 4 (GA4) is Google’s current analytics platform, released as the successor to Universal Analytics in October 2020 and made the default for new properties in October 2020. Beginning July 1, 2023, Universal Analytics stops processing...
Microsoft Clarity is Microsoft’s free behavioral analytics tool for websites. It launched in October 2020 and is genuinely free: no traffic caps, no data sampling on standard tier, no paid upgrade to access core features. For small and mid-sized...
Have you ever wondered about the role of a webmaster? A webmaster is one of those behind-the-scenes roles with a website. They may not get the glory, but they’re still an essential and integral part of maintaining and enhancing an online property...
Google Analytics is an online service offered by Google that generates detailed statistics about the visitors to a website. The tool tracks where visitors come from (such as what other websites send traffic), how long they stay on the site, and what...
Search Engine Optimization (SEO) is a process of strategically improving your website to rank higher in the many different organic search results Google, Bing and other search engines display to internet users. And it’s critical for companies that...
