Creating a brand identity takes more than just a clever logo and a clever name. Your brand is everything–the way you sound, the way you feel, the way you work, even the way you look. Your brand identity is the impression you make on your customers...
A logo is an integral part of your organization. Your logo helps you communicate your brand identity to the world. It gives consistency to what you do, allowing people to easily recognize you in whatever medium you use it in. It helps define who...