Return On Advertising Spend, (ROAS)? There are many metrics that you can use to measure the effectiveness of your social media campaigns. One such metric is the return on advertising spend (ROAS), a marketing metric that measures the amount of...
Return on Ad Spend (ROAS) is a metric that measures the effectiveness of an advertising campaign by calculating the ratio of revenue generated to the amount spent on the campaign.
ROAS is expressed as a percentage and can be used to compare different campaigns or even different marketing channels. For example, you could compare the ROAS for two different Facebook ad campaigns to see which one was more effective.
Or you could compare the ROAS for paid search traffic and organic search traffic to see which one was more profitable.