Digital Asset Management (DAM) and How it Works
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Digital Asset Management (DAM) and How it Works

Digital Asset Management

Digital asset management (DAM) is a comprehensive software that safely stores, organizes, and shares digital media. These digital and brand assets can include images, documents, videos, or any files. The job of the DAM software is to track and catalog everything in a central location. The system also makes it easy to search for specific items, allowing authorized users to find what they need when they need it.

Digital asset management is gaining popularity because it helps you store, categorize, and share your files when needed. It’s a great way to keep track of digital images, videos, MIDI files, audio clips, CAD drawings, documents–just about any type of file that is stored on your computer or network. 

What are the main benefits of Digital Asset Management

Digital Asset Management

There are many benefits you can avail from digital asset management:

  • You can search for files by relevant keywords instead of scrolling through a long list of files.
  • It allows you to share large files with your staff members and partners quickly
  • You can access the latest version of important documents anytime, anywhere — even if you are working offline or on an airplane without Internet access. You can also track and manage the distribution of files.
  • It will help you save money and time if you choose the right digital asset management tool because it won’t require you to buy third-party software or feel the need to upgrade your current apps or software packages which cost a lot of money.
  • You can use it to reduce waste and increase productivity by setting up workflows.

What are the different types of Digital Asset Management

There are plenty of choices when it comes to digital asset management software, including cloud-based options, on-premises programs, and mobile apps for smaller teams. Here is a rundown of some of the main types:

Cloud-Based Digital Asset Management

If you are looking for a system that is accessible across multiple devices, there are many cloud-based systems for DAM available. Cloud storage is also helpful if you want to share assets with other people or access them when you don’t have an Internet connection. Popular cloud-based digital asset management software includes MediaBeacon, Adobe Experience Manager, and IBM FileNet.

On-Premises Digital Asset Management (DAM)

 On-premises DAM systems are available as stand-alone tools or as part of an existing software package. They run from within the company’s own servers rather than a cloud service. If you want to keep your assets secure in your office, choose the on-premises option, but keep in mind that your IT staff will have to install and manage this type of solution.

Mobile Digital Asset Management

Mobile DAM is an easy way for teams to share and use digital assets when they’re not connected to a network or Wi-Fi signal. It gives people on different devices access to the same files and content. Some examples of mobile DAM include BitNami, Inmagic Pro, and Adobe Revel.

Final Thoughts

As you can see, Digital Asset Management is a very powerful way to organize your digital assets. It’s quite easy to implement and will help you increase productivity by not having to waste time scrolling through files on your computer or network trying to find what you need when you need it. A good DAM system also allows the user to share assets easily with others without emailing them or sending them over via FTP. A DAM system will enable you to track all versions of each file, which is especially useful when dealing with many different versions of the same file.

One can also get various types of Digital Asset Management systems – cloud-based ones for easy accessibility and on-premises software for security and control, etc. It is up to you what kind of Digital Asset Management system you would like to use based on your company’s needs.



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