Google Analytics 4 (GA4) is the latest version of Google Analytics, released in October 2020. Here are some of the new features and updates in GA4: Enhanced measurement and reporting: GA4 provides more accurate and detailed tracking of user...
Drupal is a content management system (CMS) used by millions of websites worldwide. It is a popular choice for organizations that need a robust and flexible platform for managing their online content. However, if you’re new to Drupal, you...
Microsoft PowerPoint has become one of the most important software programs used in the business sector. However, not all people know how to use PowerPoint effectively. If you are among those who need to learn how to make the best use of this...
What is Drupal? Drupal is a free content management system (CMS) that lets you create custom websites, portals, and more. Drupal has become the framework for thousands of organizations and millions of users. What Can You Do with Drupal? There are a...
Marketing is important because it allows you to strategically share your products and services with a niche audience. Marketing is a critical factor that can make or break your business. As a marketer, you will work to increase the awareness of your...
Phishing attacks are when malicious hackers impersonate your bank or another legitimate website to get you to give up sensitive personal information such as your credit card numbers and passwords. In a phishing attack, attackers will send emails...
Return On Advertising Spend, (ROAS)? There are many metrics that you can use to measure the effectiveness of your social media campaigns. One such metric is the return on advertising spend (ROAS), a marketing metric that measures the amount of...
Creating a brand identity takes more than just a clever logo and a clever name. Your brand is everything–the way you sound, the way you feel, the way you work, even the way you look. Your brand identity is the impression you make on your customers...
What is a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis? The term stands for the evaluation of factors internal and external to a business, organization, or other institution. A SWOT analysis is a valuable method to determine how to...
Do You Know Your Brand’s “Voice?” No, I don’t mean the literal voice of your CEO (although that would be an interesting experiment). I’m talking about your brand’s overall style of communication. Defining your...
