Sponsorship & Advertising
Put your brand in front of the people who actually ship: engineers, infrastructure leads, marketers, SEOs, and the decision-makers who sign off on tooling budgets. We run a clean, contextual display program across six technology verticals, with no pop-ups, no auto-play, and no clutter.
The Audience
Ad Units
Standard IAB sizes, served responsively across desktop and mobile. Every slot is clearly labelled, reserves its exact dimensions to avoid layout shift, and sits inside editorial — never over it.
Top of article and section pages, above the fold. The first impression on every page view.
High-impact unit woven into the homepage and category grids between editorial rows.
In-content and sidebar placement on long-form posts. The workhorse of the inventory.
Sticky sidebar unit beside in-depth explainers, where readers spend the most time.
Rate Card
| Placement | Size | Pricing Model | Rate | Typical Buy |
|---|---|---|---|---|
| Leaderboard | 728 × 90 | CPM, run-of-site | $18 – $26 | 25K+ impressions |
| Billboard | 970 × 250 | CPM, high-impact | $28 – $42 | 20K+ impressions |
| MPU | 300 × 250 | CPM, in-content | $16 – $24 | 25K+ impressions |
| Half-Page | 300 × 600 | CPM, sticky sidebar | $30 – $45 | 15K+ impressions |
| Category Takeover | All slots, 1 vertical | Flat, weekly | $2,400 / wk | 1 week minimum |
| Newsletter Sponsorship | Primary slot | Flat, per send | $1,200 / send | 18.6K subscribers |
Rates are indicative placeholders for planning. Volume, vertical targeting, and quarterly commitments earn discounts — final pricing is set in the media kit.
Sponsored Content
Clearly labelled. Editorially sound.
Beyond display, we produce sponsored explainers and partner deep-dives written to the same standard as our own coverage — practical, technically accurate, no fluff. Every sponsored piece carries a visible "Sponsored" label, lives at a permanent URL, and ships with social and newsletter amplification. We protect reader trust: we will not run content that misleads, and the editorial team reviews every draft before it publishes.
Request the Media Kit
Get the full deck: audience demographics, traffic by vertical, viewability and engagement benchmarks, available inventory, and current availability. We will follow up within one business day.