Google Consent Mode v2 is the signal layer Google uses to communicate a user’s consent choices from your consent banner to Google’s advertising and measurement tags. It has been mandatory since March 6, 2024 for any advertiser using Google Ads...
Tag: Consent Mode
Google Consent Mode is the signal layer Google uses to communicate a user’s consent choices from a consent management platform (CMP) to Google’s advertising and measurement tags. Articles cover Consent Mode v1, the v2 mandate that took effect March 2024, the four required signals, the Basic vs Advanced mode decision, the implementation patterns in Google Tag Manager, and the diagnostic workflows for confirming the signal actually flows.
