If you’re a search engine optimization (SEO), marketing, or content writer, chances are that you’ve heard about the benefits of deep linking and crosslinking techniques before. Deep Linking and Crosslinking strategies have a number of benefits, including the fact that they can be applied to a wide range of SEO activities. However, a lot of people aren’t exactly sure what these two methods are and how they can use them to improve their sites.
I’ll explain what these techniques actually are and how you can use them in order to make a real impact on your search engine rankings.
What is Deeplinking
Deeplinking is a technique that uses keywords to send people from a search engine or online advert directly to a specific page on your website. This is great for driving targeted traffic and helping your users find exactly what they were looking for. The best thing about deep linking is that it’s most often used to link straight back to your most important pages.
For example, let’s say that you own a website about watches and you want to send traffic from search ads directly to your watch page. You would include the keyword “watch” in your ad text and then use the URL of your watch page as the landing page. There are many ways in which you can do this, but it’s typically done using a redirection service.
Another good example of deep linking is sending people from social media into your website. Here’s how that happens: when someone tweets or posts to Facebook about your business and includes a link to one of your pages, it’s smart to make that link a deep link. This will send the user straight from their Facebook or Twitter timeline into your website, which in turn increases traffic and conversions.
What is Crosslinking
Crosslinking is a technique in which you include links to other relevant content on your site in order to encourage users to engage more deeply with your content. It’s all about increasing engagement and getting users to dig deeper into your website walls by clicking on different internal pages.
This is a powerful strategy because even if the user doesn’t click through, but simply sees the link in your article or piece of content, it still shows up in search results and social media feeds. This increases the reach of your content and can help it rank higher in search engine results pages (SERPs).
Benefits of Deep Linking and Crosslinking
By implementing these deep linking and crosslinking techniques, you’ll be able to send targeted traffic straight to the most important pages on your site. You can also take advantage of the benefits of deep linking and crosslinking when working with influencers in order to increase social shares and get more people talking about your website or brand online.
Final Thoughts
If you want to drive targeted and relevant traffic through search engines and social networks, be sure to include both deep linking and crosslinking in your content marketing strategy. Use deep linking and crosslinking to make your website more powerful by directing traffic to the most important pages on your site, increasing engagement and social shares. Deeplinking is a technique that uses keywords to send people from a search engine or online advert directly to a specific page on your website. Crosslinking is a technique in which you include links to other relevant content on your site in order to encourage users to engage more deeply with your content.
