Good copywriting is important to the success of your website. However, many people think that search engine optimization (SEO) and copywriting are two completely different functions when actually they are closely tied. When you are writing the content for your site or blog, keep in mind these five tips for effective SEO copywriting.
Keep it specific and relevant
The more specific your content is, the better chance you have of ranking for keywords that are important to your business. For example, if you sell rugs online, rather than writing an article about how some company just got new headquarters and their employees need carpets, dig deeper and write about the best places to buy area rugs in San Francisco.
Google and other search engines look for keywords in online content, so use them strategically throughout your copywriting where it makes sense to do so. Not only will this help you rank for important search terms but it can also keep a user on your page if the keywords you use match their search terms.
you can certainly add a little personality to your SEO copywriting, just don’t go overboard and write in a way that makes it sound like you’re trying too hard to sell something. You want your content to be engaging but not over the top. Use your own voice, write well and, above all else — be authentic.
Make it readable
search engines look for complex keywords and long complex sentences when determining how to rank websites, so keep your SEO copywriting easy to read by breaking up text into shorter paragraphs with subheads. Also, consider encouraging users to take action by including directional cues like “click here.”
Write fresh content
search engines change their algorithms and update ranking factors frequently, so the only way to stay on top of things is to keep creating new content. Regular changes to your website will keep visitors coming back, too.
Use these five tips for effective SEO copywriting and you’ll be well on your way to producing great copy that will rank — and keep ranking.