Tag: Marketing Strategy

Creating a Brand Identity

Creating a Brand Identity

Creating a brand identity takes more than just a clever logo and a clever name. Your brand is everything–the way you sound, the way you feel, the way you work, even the way you look. Your brand identity is the impression you make on your customers...

SWOT Analysis

What is a SWOT Analysis

What is a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis? The term stands for the evaluation of factors internal and external to a business, organization, or other institution. A SWOT analysis is a valuable method to determine how to...

Marketing Mix 4 P's

Marketing Mix: The 4 P’s of Marketing

In business, four words have long been used as the foundation for marketing plans and beliefs: product, place, price, and promotion (Marketing Mix or 4Ps). As a small business owner or aspiring entrepreneur who wants to grow your business, you need...