What Is A User Persona & Why Do I Need One

What Is A User Persona & Why Do I Need One

Marketing Personas

User Personas are imaginary characters created to define a realistic group of users based on generalized characteristics. Personas come in handy when designing new features or ways of engaging with your customers because they help you empathize with your users. Personas work by helping you understand your potential customers better and designing your offerings accordingly.

A user persona is a fictional representation of your ideal customer

It can be helpful to think of personas as real people because this allows you to imagine what they would do when interacting with your business. By writing down their specific name, age, email address, social media accounts, etc., you allow yourself to create realistic characteristics for your personas. Writing them from the perspective of a customer you don’t know anything about helps you anonymize your business and allows you to place yourself in their shoes and think beyond your way of thinking.

This perspective helps us design better products because we can imagine what they want from a product or service. Personas put a face on the people who will use our offerings and allow us to empathize with our customers. We learn what matters most to them by getting to know our personas.

Types Of Personas

Many different types of personas can be classified as either customer or usage personas. Customer personas seek to answer the question of who our customers are and what they want. A good customer persona should include your customers’ demographics and their goals and values. On the other hand, Usage personas answer the question of how your customers want to use a product. A good usage persona should include what channels they use to engage with your business and what kind of information they find value in reading from you. So, who are your personas? Which group of people do you want to design for? And how are they similar or different from other groups? You can answer these questions by creating what is referred to as a “buyer persona.”

Personas are usually written from the perspective of a customer who you don’t know anything about

The goal of this is to anonymize your business and allow you to place yourself in their shoes. It helps us design better products because we can imagine what they would want from a product or service. Now that you know the basics, it’s time to create your persona. You can use the persona template below to help get you started.

User Persona CardAdd a title, name, and photo here. Explain why this user person is important to your business.

Get to know your persona by imagining what they would do when interacting with your business. Include specific details like where they work or live. If you want to get really detailed, you can include their social media accounts! Add images to make your user persona more realistic.

It’s generally a good rule of thumb to have one persona per product/group you want to target. For businesses with multiple products or services, it can be helpful to create a master persona that encompasses both products or services. This way, when designing for one product or service, you consider all persona group members.

For marketers who are just getting started with personas, creating an archetype that encompasses most of your ideal customers can be beneficial. Rather than having a unique persona for every member of your target demographic, it is essential not to go overboard when creating personas. If the persona is too specific, it will be challenging to apply them to broad audiences. On the other hand, if your personas are too general, you won’t be able to learn as much about who your ideal customers are or what they care about most.

If you want to know who is going to purchase your product, then you need a persona for each one of the groups that you want your product to appeal to. This will help you understand how they should be interacted with and what features you should create.

Why Do I Need A User Persona?

There are many different reasons why you should have a persona for each one of the groups that you want your product or service to appeal to. It helps you understand who will be purchasing your product and how you should interact with them. Knowing the information that is required for your persona helps inform understanding of who you are designing for, thinking about their needs first.

In general, a user persona should answer the following questions:

  • Who is this person?
  • What challenges or struggles do they face?
  • Why does this matter to them? 

By creating a persona profile, you can focus on the target demographic for your business. A personal profile is where you get to know your persona on an individual basis. This can include places of employment, hobbies, etc. Knowing these things helps you keep in mind who you are designing for when creating new features or ways of engaging with customers.

As well as helping you understand who will be purchasing your product, personas can help inspire creativity in your team. They allow team members to think about who they are designed for before getting started on new features. One easy way to keep this in mind is by creating a persona profile poster that your whole team can easily see. The more personal you can make your personas, the easier it will be for your team to create user experiences that are catered towards your target demographic.

We learn what matters most to them by getting to know our personas. The more information you have about who you are designing for, the better off your business will be! It’s generally a good rule of thumb to have one persona per product/group you want to target.

Remember, Your persona is not your customer; they are simply someone we can identify with to learn about what they think and do when engaging with our business. Your personas should be as detailed and specific as possible, including demographic information, behaviors, and goals. Having a deep understanding of your user personas will give you insight into what they want from your business.

Final Thoughts

It is critical to understand your audience’s needs and wants to interact with them effectively in marketing. A persona allows us to develop empathy for our customers and build tireless products they will love. We learn what matters most to them by getting to know our user personas. The more information you have about who you are designing for, the better your business will be.