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Brand identity is the first step into marketing your association. An identity must be developed through an assessment of who you are, what it is your organization does, what you want to accomplish and how you will achieve it.

Brand Voice

Defining Your Brand Voice

Do You Know Your Brand’s “Voice?” No, I don’t mean the literal voice of your CEO (although that would be an interesting experiment). I’m talking about your brand’s overall style of communication. Defining your...

Brand Color

Choosing The Right Colors For Your Brand

Color is an incredibly powerful element. It can evoke emotion, influence attention, and even affect the way people perceive your brand. If you want to create a memorable impression with your audience, choosing the right brand color has a big impact...


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