Google Consent Mode v2 is the signal layer Google uses to communicate a user’s consent choices from your consent banner to Google’s advertising and measurement tags. It has been mandatory since March 6, 2024 for any advertiser using Google Ads...
Tag: Digital Markets Act
The Digital Markets Act (DMA) is EU regulation that imposes specific obligations on designated ‘gatekeeper’ digital platforms, including Alphabet, Amazon, Apple, ByteDance, Meta, and Microsoft. The DMA’s gatekeeper designation of Google in late 2023 was the direct legal driver for Google Consent Mode v2’s March 2024 deadline. Articles cover DMA obligations, gatekeeper enforcement, and the operational implications for advertisers and publishers.
