Google Consent Mode v2 is the signal layer Google uses to communicate a user’s consent choices from your consent banner to Google’s advertising and measurement tags. It has been mandatory since March 6, 2024 for any advertiser using Google Ads...
Tag: Google Analytics 4
Google Analytics 4 (GA4) is Google’s event-based analytics platform that replaced Universal Analytics in mid-2023. Articles cover GA4 setup, event tracking, conversions, the integration with Google Tag Manager and Consent Mode v2, the dimensions-and-metrics reference, and the practical workflows for getting useful reporting out of the platform.
