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Tagged: Google Analytics 4

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Google Analytics 4 (GA4) is Google's event-based analytics platform that replaced Universal Analytics in mid-2023. Articles cover GA4 setup, event tracking, conversions, the integration with Google Tag Manager and Consent Mode v2, the dimensions-and-metrics reference, and the practical workflows for getting useful reporting out of the platform.

Posts tagged Google Analytics 4

Marketing

Google Consent Mode v2: What It Is, Why You Should Care, and How to Make It Actually Work

Google Consent Mode v2 is the signal layer Google uses to communicate a user’s consent choices from your consent banner to Google’s…

Marketing 20 min