Social & Community Manager

About The Role

We publish two well-reported pieces a week across artificial intelligence, IT infrastructure, web design, marketing, SEO, and security. A fair number of them are read by fewer people than they deserve. Distribution is the gap, and it is the whole reason this role exists.

This is not a scheduling job. Software can queue posts. The part that matters is the second half: replying to the person who left a sharp comment on Bluesky, answering the DM asking which vendor we would actually pick, and remembering who that person is next month. Published articles are raw material. Your job is to turn them into distribution that keeps working after day one.

What You Would Own

• Facebook, Instagram, and Bluesky. The calendar, the copy, and the assets, built from the two pieces a week plus whatever is worth reacting to in between.
• Repackaging. One article should become several things: a carousel, a quote card, a thread, a short explainer that stands up on its own even if nobody clicks through.
• Replies. Comments and DMs get answered by a human who has read what we published and sounds like the publication, not like a support macro.
• The Digital Matters Brief. Our monthly newsletter: growth, the signup paths on and off the site, and assembling each edition with the editor.
• Honest measurement. Track what actually moves, and say plainly when a format is not landing. We would rather kill a format than defend it.
• Being useful in the places our readers already talk, without turning up only to drop links.

What You Bring

• You have run real accounts for a real brand, and you can walk us through something that flopped as readily as something that worked.
• Strong short-form writing. Social copy that reads like a press release is worse than no post at all.
• Enough genuine interest in technology to discuss an AI release or a breach without bluffing.
• Comfort making simple visual assets. Template-level design skill is fine; we are not hiring an art director.
• Email basics: list hygiene, subject lines, deliverability, and the difference between an open and an actual reader.
• Judgment about when not to post. We do not attach the brand to tragedies and we do not pile onto people.

What Good Looks Like

• Every published piece leaves the site with a plan behind it, not just a link and a hope.
• Questions in the comments get answered the same day, in a voice readers recognize as ours.
• The Brief grows month over month from people who chose it, not from a list anyone bought.
• By month three you can tell us which formats earn their time and which ones we should stop making.

Terms

Contract, roughly fifteen hours a week, remote and async. The rate is agreed in writing before you start and invoiced monthly. We discuss it on the first call, before you have spent real time on us.

Hours are flexible, with one exception: replies should not sit for days. Weekday responsiveness matters more here than a fixed schedule. Scheduling and design tools are on us. No exclusivity, so other clients are fine as long as they are not direct competitors.

How We Hire

• Apply using the form below. Every applicant hears back within seven days, either way.
• A 30-minute call about the channels you have run and the first thing you would change here.
• A short paid exercise. Take one published article and show us how you would distribute it across all three channels and the Brief. Paid, and scheduled to suit you.
• Offer, usually within two weeks of first contact.

We never charge applicants and we never ask for unpaid spec work. If we ask for a plan we could actually use, we pay for it.