A logo is an integral part of your organization. Your logo helps you communicate your brand identity to the world. It gives consistency to what you do, allowing people to easily recognize you in whatever medium you use it in. It helps define who your audience is and what they can expect from you.
When designing a logo for your association, there are some things you’ll want to keep in mind. What message is your logo trying to communicate? Who is your target audience? What colors and images will appeal to your audience? Here is an introduction to logo design that will help you learn the next steps toward creating a professional looking logo for your organization.
Start with the end in mind
First, know what you want your logo to convey. You can’t expect your logo to communicate everything about your association. Your logo needs to be simple and concise. If it is too complicated or lacks a clear meaning, people won’t understand its significance. It will make it harder for people to identify your association.
Think about what you want your logo to convey
A good logo should include some aspect of your organization’s name and the colors that best represent your group. It could also contain an image related to your mission or something unique about your organization, such as a mascot. Most logos will include these things in some capacity—just make sure your logo is simple and includes only the most essential elements.
Make sure your logo can be used in different mediums
A good logo should look just as great in a small space, such as a square icon on a website, as it does when it takes up an entire page in a newsletter. It should also maintain its appearance even when it is used with other logos in an Association logo line. This can be done by keeping your color scheme simple and making sure that important elements of the image are not lost on smaller screens, like smartphones.
Keep the color scheme simple
While you will want to include some colors that represent your association, choose a limited number of colors to use in your logo. This means don’t choose colors that are too bright or dark, which may get lost when used with other logos. It also means avoiding the use of black or white exclusively because these can get lost on websites. You should also keep the colors consistent across all of your materials to strengthen the association between them.
When you choose to design a logo for your association, it should portray what makes your association unique to the outside world. It should be simple enough that people can recognize it within seconds and specific enough that they know exactly who you are.
A good logo should portray your organization’s spirit and goals visually. It doesn’t have to take up a lot of space or cost a lot of money, but it should be able to hold its own next to other logos. A good logo is consistent, memorable, and appropriate. It should also be simple enough to work in different mediums, including on the Web. And, of course, it should reflect your organization’s mission.
Make sure your logo is also appropriate for the audience it is trying to reach. This will help create a connection between your association and your audience.