Marketing
Ads Inside AI Answers: How Google Serves Ads in AI Overviews
Ads in AI Overviews run in English in 12 countries, including the US, and advertisers cannot target them, opt out of them…
Marketing
Marketing is the discipline of identifying customer needs, communicating value, and driving sustained engagement across channels. Articles in this category cover strategy, automation, segmentation, ROI measurement, and the practical decisions that turn outreach into measurable business outcomes.
Latest in Marketing
Marketing
What Is AI Max for Search? What Changed in September 2026 and What to Set
AI Max for Search is a set of three features Google adds to an ordinary Search campaign: search term matching, text customization…
Marketing
Marketing in the AI Age: What Changed in 2026 for Nonprofits, Associations and Small Teams
AI marketing changed five working parts of the job in 2026, and the nonprofit sector’s own benchmark already shows it. Organic search…
Marketing
ChatGPT Visual Ads Will Appear During Image Generation: What Marketers Can Test and Measure
ChatGPT visual ads are coming to image generation. OpenAI said on October 5, 2026 that it will test a new visual ad…
Marketing
Google Ads Automated Promotions Start October 12: What Nonprofit and Association Accounts Should Check
Google Ads automated promotions switch on by default starting Monday, October 12, 2026, for Search and Performance Max campaigns that have linked…
Marketing
ChatGPT Ads: There Is Now a Buying Interface, and It Runs in Over 40 Countries
ChatGPT Ads now has a buying interface, and that is the part worth paying attention to. OpenAI announced on August 31, 2026…
Marketing
AI Watermarking for Marketers: Your Obligation Is a Different One
Every conversation about AI watermarking for marketers starts in the wrong place: with the marking obligation, which is the one thing here…
Marketing
Content API for Shopping Is Gone. There Is Still a Way Back In.
Content API for Shopping is not being deprecated, scheduled for removal or entering a transition period. It is already gone. Google’s documentation…
Marketing
Publisher Traffic Collapse: What It Looks Like at Small Scale
The publisher traffic collapse now has its own genre of headline, and nearly every number in that genre was measured on properties…
Marketing
Limited Ad Serving Now Covers All Google Ads, and Runs to 2028
Limited ad serving is the most consequential Google Ads policy most advertisers have never read, and this month it expanded to cover…