Google Analytics 4 (GA4) is the latest version of Google Analytics, released in October 2020. Here are some of the new features and updates in GA4: Enhanced measurement and reporting: GA4 provides more accurate and detailed tracking of user...
On May 25th, 2018, the General Data Protection Regulation (GDPR) went into effect. This means that businesses will need to comply with the new EU law and get consent from their customers to be able to hold and use their data. What does GDPR mean for...
