IT Infrastructure
Understanding HTTPS and SSL/TLS: A Plain-English Guide
HTTPS and SSL/TLS are the protocols that make encrypted web connections possible. When you visit a website and see the padlock icon…
Latest Articles & News
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Security
Security Awareness Training: Why It Matters for Every Organization
Security awareness training is the discipline of teaching employees to recognize, avoid, and respond to common security threats. It’s the layer of…
Marketing
An Introduction to A/B Testing for Marketing Teams
A/B testing is the practice of comparing two variants of a marketing element (an email subject line, a landing page headline, a…
IT Infrastructure
What Is a VPN and Why Use One
What is a VPN? A VPN (Virtual Private Network) is a technology that creates an encrypted tunnel between a device and a…
Marketing
Understanding Your Target Audience: A Marketing Primer
Understanding your target audience is the foundation underneath every other marketing decision. The audience definition determines what messages will resonate, what channels…
Security
What Is a Firewall and Why You Need One
What is a firewall? A firewall is a network security device or software that monitors traffic between two networks and decides what…
IT Infrastructure
The Basics of Data Backup Strategy
Data backup strategy is one of those topics where everyone agrees it matters and very few organizations get it right. The shape…
Marketing
Marketing vs Advertising: What’s the Actual Difference
Marketing vs advertising is a question that comes up constantly in conversations about marketing budgets, marketing hires, and marketing strategy. The two…
Security
Understanding Ransomware: A Practical Primer
Understanding ransomware is no longer optional for any business operator. Ransomware is the category of cyberattack where attackers encrypt a victim’s files…
Marketing
What Is Brand Storytelling and Why Small Businesses Should Care
What is brand storytelling? Brand storytelling is the practice of communicating who a brand is, what it stands for, and what it…