Tag: Segmentation

Marketing Personas

What Is A User Persona & Why Do I Need One

User Personas are imaginary characters created to define a realistic group of users based on generalized characteristics. Personas come in handy when designing new features or ways of engaging with your customers because they help you empathize with...

Digital Matters Marketing Automation

The Beginners Guide to Marketing Automation

What is Marketing Automation Marketing automation is a blanket term used to describe the software and tools you can use to automate marketing tasks. Marketing automation is a piece of software that makes it possible for your sales and marketing...