In business, four words have long been used as the foundation for marketing plans and beliefs: product, place, price, and promotion (Marketing Mix or 4Ps). As a small business owner or aspiring entrepreneur who wants to grow your business, you need...
User Personas are imaginary characters created to define a realistic group of users based on generalized characteristics. Personas come in handy when designing new features or ways of engaging with your customers because they help you empathize with...
A headless Content Management System (CMS), which is sometimes referred to as a decoupled Content Management System (CMS), allows content management without the need for a visual editing interface. In other words, no public-facing website is...
What is a typical website design process? The answer depends on many factors like the type of web design, where it is needed, and the specific industry. In order to have high-quality desktop and mobile websites, you would require a different process...
Digital asset management (DAM) is a comprehensive software that safely stores, organizes, and shares digital media. These digital and brand assets can include images, documents, videos, or any files. The job of the DAM software is to track and...
Good copywriting is important to the success of your website. However, many people think that search engine optimization (SEO) and copywriting are two completely different functions when actually they are closely tied. When you are writing the...
Color is an incredibly powerful element. It can evoke emotion, influence attention, and even affect the way people perceive your brand. If you want to create a memorable impression with your audience, choosing the right brand color has a big impact...
Website accessibility is the practice of making a website, so everyone is able to access it, regardless of their abilities successfully. Accessibility is an important topic for designers and developers alike. It’s a way to make your site as...
As an association, you want members to become involved in your organization. Post engagement or post-click analytics can give you visibility into member behavior and allow you to see what types of topics drive member engagement. I’d like to share a...
Google Analytics is an online service offered by Google that generates detailed statistics about the visitors to a website. The tool tracks where visitors come from (such as what other websites send traffic), how long they stay on the site, and what...
