Web Design
What Is Drupal? A Beginner’s Guide to the Open-Source CMS
What is Drupal? Drupal is a free, open-source content management system written in PHP. It powers a meaningful share of the world’s…
Latest Articles & News
The full river of Digital Matters. Sharp explainers, working analysis, and timely news across artificial intelligence, IT infrastructure, web design, marketing, SEO, and security, written for practitioners, operators, and decision-makers.
Latest articles
Marketing
Why Marketing Is Important: 7 Reasons Every Business Should Care
Why marketing is important comes down to a single observation that holds across industries, business sizes, and product categories: customers who do…
Security
What Are Phishing Attacks? Types, Tactics, and How to Defend
What are phishing attacks? Phishing attacks are social-engineering scams in which an attacker impersonates a trusted entity (a bank, employer, vendor, government…
Marketing
How to Use PowerPoint Effectively: A Practical Guide to Better Presentations
Most people know how to open PowerPoint. Far fewer know how to use PowerPoint effectively, which is a different skill entirely. The…
Marketing
Return On Advertising Spend, (ROAS)
Return On Advertising Spend, (ROAS)? There are many metrics that you can use to measure the effectiveness of your social media campaigns.…
Marketing
Creating a Brand Identity
Creating a brand identity takes more than just a clever logo and a clever name. Your brand is everything–the way you sound,…
Marketing
What is a SWOT Analysis
What is a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis? The term stands for the evaluation of factors internal and external to a…
Marketing
Defining Your Brand Voice
Do You Know Your Brand’s “Voice?” No, I don’t mean the literal voice of your CEO (although that would be an interesting…
IT Infrastructure
Components of IT Infrastructure: A Practitioner’s Guide
IT infrastructure components are the layered set of hardware, networking, software, data storage, and operational capabilities that make business technology work. For…
Security
6 Easy Steps To Speed Up your Computer
Is your computer is running slow, and you don’t know why. The good news is that this could be easily fixed, and…