Search engine optimization is a collection of tactics that increase the probability of a website appearing near the top of search engine’s results pages for particular phrases. SEO encompasses factors such as which words are used on-page, backlinks from other websites, and seeking out methods for getting one’s site higher up in the Google ranking system.
Schema markup for Google AI Overviews is the structured data optimization discipline that publishers use to increase the probability of being cited…
The debate over GEO vs SEO tends to arrive framed as a contest, as if one discipline is quietly replacing the other.…
The measurement question for Generative Engine Optimization in 2026 looks a lot like the measurement question for traditional SEO did in 2010.…
Schema.org for GEO is the structured-data optimization discipline that helps content get cited in AI Overviews, ChatGPT search, Perplexity, Claude search, and…
AI crawler access is the new dimension of SEO and content strategy that publishers have to manage alongside the classic Googlebot relationship.…
SEO vs GEO is the strategic question content publishers face in 2026: should you keep optimizing for the classic Google blue-link rankings…
On-page SEO is the practice of optimizing the elements within each webpage to rank well in search engines. Where technical SEO sets…
Technical SEO is the foundation layer that determines whether search engines can crawl your site, understand what’s on it, and rank it…
Update, July 26, 2026: a note on evidence. Much published GEO advice, including some of the tactics below, is inferred from observation…
SEO trends 2024 are dominated by a single fact: generative AI is now part of search itself. Google’s Search Generative Experience (SGE)…