Marketing
What Is Customer Lifetime Value and How to Estimate It
Customer lifetime value (CLV, sometimes LTV) is the total revenue or profit a business expects to earn from a single customer over…
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Security
What Is Social Engineering (Beyond Phishing)
Social engineering is the family of cyberattacks that manipulate people into taking actions or revealing information that helps the attacker, rather than…
Marketing
The Difference Between B2B and B2C Marketing
B2B vs B2C marketing is the recurring framing question for any business deciding how to structure its marketing program. The two categories…
IT Infrastructure
Understanding HTTPS and SSL/TLS: A Plain-English Guide
HTTPS and SSL/TLS are the protocols that make encrypted web connections possible. When you visit a website and see the padlock icon…
Security
Security Awareness Training: Why It Matters for Every Organization
Security awareness training is the discipline of teaching employees to recognize, avoid, and respond to common security threats. It’s the layer of…
Marketing
An Introduction to A/B Testing for Marketing Teams
A/B testing is the practice of comparing two variants of a marketing element (an email subject line, a landing page headline, a…
IT Infrastructure
What Is a VPN and Why Use One
What is a VPN? A VPN (Virtual Private Network) is a technology that creates an encrypted tunnel between a device and a…
Marketing
Understanding Your Target Audience: A Marketing Primer
Understanding your target audience is the foundation underneath every other marketing decision. The audience definition determines what messages will resonate, what channels…
Security
What Is a Firewall and Why You Need One
What is a firewall? A firewall is a network security device or software that monitors traffic between two networks and decides what…
IT Infrastructure
The Basics of Data Backup Strategy
Data backup strategy is one of those topics where everyone agrees it matters and very few organizations get it right. The shape…